

About ErveĮrve is a European leader in character licences, games and brands. MOB Entertainment looks forward to connecting with audiences around the world and becoming a household name. Made up of primarily young artists, MOB Entertainment has many exciting projects in process across multiple different genres and mediums. MOB Entertainment is an up and coming indie multimedia studio best known for the hit game franchise, Poppy Playtime. Erve is an excellent company and we are ecstatic that they will be able to provide fans in the European and UK region official merchandise on our behalf." About MOB Entertainment Therefore, we are proud to add this to our broad portfolio of games, brands and licences."ĭrake Vögl from MOB Entertainment reacts: "The positive reception of Poppy Playtime around the world brings our company overwhelming pride and we can't wait to expand the Playtime world for years to come. It was confirmed at the end of Chapter 2: Fly in a Web after the train crashes.

factory, originally created as an on-site underground orphanage. Our retailers are eagerly waiting for the first collections. The Playcare is an upcoming location in the Playtime Co. The main character looks cute and terrifying at the same time.

They are desperate for some Poppy Playtime clothing.”Īrno-Laurent Dieteren, Global Director of Licences at Erve, added: "Poppy Playtime is a typical game that attracts kids nowadays. “The game is a worldwide hit and we see kids from all ages carrying their Huggy Wuggy anywhere they go. “This is a good signing for us and our customers”, explains Nick Dierickx, EMEA Licensing Manager at Erve. The categories Erve will produce are very broad: daywear, nightwear, underwear, socks, accessories, swimwear and fabrics per meter. The first collections will be available for purchase across Europe and UK, from January 2023 onwards. The deal was was made with the USA based Animation and Game Studio MOB Entertainment, the creator of the game. Today, Erve Group announced a new licensing deal with global gaming phenomenon Poppy Playtime. Erve Group adds Poppy Playtime to gaming portfolioĮrve adds gaming hit sensation Poppy Playtime to their portfolio
